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When's the Prime Appreciation Sale? Check the Dates
Amazon's Prime Appreciation Sale is a large sale for Prime members. The dates come from Amazon's official announcement (updated 2026-09-24).
- Early sale
- Tue, Oct 13, 2026, 0:00 to Thu, Oct 15, 23:59 (JST)
- Main sale
- Fri, Oct 16, 2026, 0:00 to Mon, Oct 19, 23:59 (JST)
Prime Appreciation Sale page on Amazon (ended)
See Amazon's announcement (in Japanese)
The main sale has ended (it ran from Fri, Oct 16, 2026, 0:00 to Mon, Oct 19, 23:59 JST). Prices and discount rates are taken from each product's Amazon.co.jp page. Prices change from day to day, and also during and around the sale, so please check the current price on each product's Amazon page before buying.
How the Sale Works, and Tips to Use It Well
The Prime Appreciation Sale included a "points bonus campaign." After signing up during the entry period (Sept 24, 14:00 JST to Oct 19, 23:59 JST) on Amazon's official site, spending 10,000 yen (tax included) or more during the purchase period (Oct 13, 0:00 JST to Oct 19, 23:59 JST) earned bonus points, up to 10,000 time-limited points depending on how much you spend. Some products, including Apple products, are excluded. Check Amazon's official page for the full conditions.
During the main sale (Oct 16-19), there was a "daily featured deal" (厳選日替わりセール) where the discounted products changed each day. Amazon's official page notes that the comparison price is based on the same product's Amazon.co.jp price since January 1, 2026, not a promise about future prices. For anything you're considering, it's worth checking the product page itself before buying to see whether the deal is actually worth it.
Daily goods are things you use at a fairly steady pace, so it's worth thinking about storage space and how fast you'll actually use something up before buying more than you need just because it's on sale.
If you're not a Prime member yet, a 30-day free trial lets you try Prime perks too.
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Bulk-buy Laundry detergent & softener
Two room-drying laundry detergent refill packs, both sold and shipped by Amazon.co.jp with a Prime Appreciation Sale discount shown at the time.
Attack ZERO Room-Drying Detergent, Refill 2300g (Kao)
花王（Kao） アタックZERO 部屋干し つめかえ用 2300g
HighlightsFormulated specifically for indoor/room drying to reduce damp-laundry odor. Amazon bestseller #7 in liquid detergent.
Key specs
- Volume
- 2300g (refill pack)
- Use
- Room-drying liquid detergent
Good forPeople who often dry laundry indoors and want to stock up.
Things to note
The "antibacterial" claim carries the maker's own disclaimer that it does not suppress the growth of all germs — not a guaranteed effect.
Sources: Amazon.co.jp 商品ページ ／ 楽天24 出品ページ(同一商品番号)
Attack Antibacterial EX Room-Drying Detergent, Refill 2000g (Kao)
花王（Kao） アタック抗菌EX 部屋干し用 つめかえ用 2000g
HighlightsA more affordable room-drying line than Attack ZERO. Amazon bestseller #5 in liquid detergent.
Key specs
- Volume
- 2000g (refill pack)
- Use
- Room-drying liquid detergent
Good forPeople who want a room-drying detergent at a lower price point, in bulk.
Things to note
The "antibacterial" claim carries the maker's own disclaimer that it does not suppress the growth of all germs — not a guaranteed effect.
Sources: Amazon.co.jp 商品ページ ／ 楽天24 出品ページ(同一商品番号)
⚠ As of 2026-10-19: ¥1,048–¥1,098 with no discount shown, and the seller had changed. The price above is as of 2026-10-15. Please check the price on Amazon before buying.
Bulk-buy Tissue & toilet paper
A long-roll toilet paper case pack that stores more compactly than ordinary rolls.
Scottie Flower Pack Toilet Paper, Double, 3x-Long 75m, 48-Roll Case
日本製紙クレシア（Scottie） スコッティ フラワーパック ダブル 3倍長持ち 75m 48ロール（ケース品）
HighlightsEach roll is 3x the length of a standard roll, cutting down on both replacement frequency and storage space. Sold and shipped by Amazon.co.jp itself, confirmed by direct inspection.
Key specs
- Roll count
- 4 rolls x 12 packs (equivalent to 48 ordinary rolls)
- Length
- 75m per roll (3x an ordinary roll)
- Ply
- Double
Good forPeople who want to stock up on toilet paper while using less storage space.
Things to note
⚠ The product page notes this listing is limited to the Kanto region. Please check the product page before ordering to confirm it can be delivered to your area.
Sources: Amazon.co.jp 商品ページ ／ 楽天 ぱーそなるたのめーる 出品ページ(同一商品)
Elleair Box Tissue +Water, 180 Pairs x 20 Boxes (5 Boxes x 4 Packs)
大王製紙（エリエール） エリエール 箱ティッシュ プラスウォーター(+Water) 180組×20箱（5箱×4パック）
HighlightsThe "+Water" line formulated to help keep skin moisturized. Sold and shipped by Amazon.co.jp, Amazon bestseller #5 in box tissue.
Key specs
- Box count
- 180 pairs x 20 boxes (5 boxes x 4 packs)
- Material
- 100% pulp
Good forPeople who want to stock up on box tissue.
Things to note
⚠ The product page noted this sale was Prime-member-only. Non-Prime shoppers may not have been able to buy at this price.
Sources: Amazon.co.jp 商品ページ ／ 楽天 ワンダーデポ 出品ページ(同一商品)
Bulk-buy Bottled water
Label-free mineral water, sold as a 2L bottle case.
![Suntory Natural Mineral Water, Label-Free, 2L x 9 Bottles, Minami Alps [Amazon.co.jp exclusive]](https://m.media-amazon.com/images/I/91Z5tPhB3-L._AC_SX679_PIbundle-9,TopRight,0,0_SH20_.jpg)
Suntory Natural Mineral Water, Label-Free, 2L x 9 Bottles, Minami Alps [Amazon.co.jp exclusive]
サントリー サントリー天然水 ラベルレス 2L×9本 南アルプス【Amazon.co.jp限定】
HighlightsAn Amazon.co.jp-exclusive label-free package that's easier to sort for recycling. Ranks near the top of Amazon's mineral water category (the exact rank shifts hour to hour).
Key specs
- Volume
- 2L x 9 bottles
- Source
- Minami Alps
- Bottle
- Label-free
Good forPeople who want to keep a case of water on hand.
Things to note
⚠ The product page noted this sale was Prime-member-only. Non-Prime shoppers may not have been able to buy at this price.
Sources: Amazon.co.jp 商品ページ ／ 楽天24 出品ページ(同ブランド・同容量、ラベルあり通常版)
Asahi 'Oishii Mizu' Natural Water, Rokko, 2L x 6 Bottles (1 Case)
アサヒ飲料 おいしい水 天然水 六甲 2L×6本
HighlightsA different brand option from the Suntory pick above, with Amazon's own "lowest price in 30 days" badge.
Key specs
- Volume
- 2L x 6 bottles
- Source
- Rokko
- Type
- Soft water
Good forPeople who want a second brand option for their water stock.
Things to note
On Amazon this is sold by a marketplace seller ("株式会社産直", 4.6 rating, 2,140 reviews), not Amazon.co.jp itself. The Rakuten match is also a general retailer, not the maker's own store.
Sources: Amazon.co.jp 商品ページ ／ 楽天 味園サポート 出品ページ(同一商品)
Reference price: ￥1,980
⚠ As of 2026-10-19: out of stock on Amazon (no restock date). Please check availability before buying.
Bulk-buy Coffee & tea
Two large-pack coffee products (drip bags and sticks). Coffee and tea are named in Amazon's own 2026 Prime Appreciation Sale "Autumn Cooking Festival" theme.
![UCC 'Shokunin no Coffee' One-Drip Coffee, Rich Blend, 100 Packs [Large Volume]](https://m.media-amazon.com/images/I/515X6sDnzNL._AC_SX569_.jpg)
UCC 'Shokunin no Coffee' One-Drip Coffee, Rich Blend, 100 Packs [Large Volume]
UCC上島珈琲 職人の珈琲 ワンドリップコーヒー あまい香りのリッチブレンド100杯[大容量]
HighlightsAmazon's #1 bestseller in the drip-bag category. Individually packed single servings, in a bulk-buy size.
Key specs
- Volume
- 7g x 100 packs
- Type
- One-drip (single-serve drip bag)
Good forPeople who want to keep drip coffee stocked up.
Things to note
⚠ The product page notes this sale is Prime-member-only. Non-Prime shoppers may not be able to buy at this price.
Sources: Amazon.co.jp 商品ページ ／ 楽天24 出品ページ(同一商品番号)
Reference price: ￥3,582
⚠ As of 2026-10-19: Amazon no longer sells this directly; only third-party sellers were listed. The price may differ from the one above.
Nescafe Komibaisen Stick Black Instant Coffee, 100 Sticks
ネスレ日本（Nescafe） ネスカフェ 香味焙煎 スティック ブラック 100本
HighlightsIndividually packed sticks, easy to carry to work or while out.
Key specs
- Volume
- 2g x 100 sticks
- Type
- Unsweetened black instant coffee sticks
Good forPeople who want to stock up on stick-type instant coffee.
Things to note
⚠ The product page noted this sale was Prime-member-only. Non-Prime shoppers may not have been able to buy at this price.
Sources: Amazon.co.jp 商品ページ ／ 楽天24 出品ページ(同一商品番号)
Bulk-buy Rice & retort food
New-crop rice and a microwave-ready retort curry. This category matches Amazon's own 2026 sale theme, the "Autumn Cooking Festival."
House Foods 'Torouma' Beef Stew Curry, 200g x 5 Packs (Microwaveable Retort)
ハウス食品 とろうま 牛角煮カレー 200g×5個
HighlightsSold and shipped by Amazon.co.jp itself, Amazon bestseller #1 in curry. Microwaveable straight from the pack, also usable as an emergency food stock.
Key specs
- Volume
- 200g x 5 packs
- Preparation
- Microwaveable
Good forPeople who want to stock up on retort curry.
Things to note
On Rakuten this was confirmed across several general retailers (not a single official store) carrying the identical product; no official House Foods Rakuten store was found.
Sources: Amazon.co.jp 商品ページ ／ 楽天市場 検索結果(同一商品名で複数ショップ)
New-Crop Reiwa 8 Akita-Grown Akitakomachi Rice, 10kg (5kg x 2 Bags), 100% Single-Origin White Rice
こまちライン秋田 新米 令和8年産 秋田県産あきたこまち 10kg（5kg×2袋）
HighlightsFalls under the Autumn Cooking Festival theme. The same seller, こまちライン, also carries the identical product line on Rakuten.
Key specs
- Volume
- 10kg (5kg x 2 bags)
- Origin / variety
- Akita-grown Akitakomachi (100% single-origin)
- Harvest year
- Reiwa 8 (new-crop)
Good forPeople who want to stock up on new-crop rice.
Things to note
Shipped by the Marketplace seller "こまちライン秋田", not Amazon.co.jp itself. No explicit Amazon bestseller rank was found (review count and recent-purchase volume were confirmed instead), so the popularity evidence here is weaker than for other picks.
Sources: Amazon.co.jp 商品ページ ／ 楽天 こまちライン 出品ページ(同一販売者・同一商品ライン)
Bulk-buy Protein
Two large-pack protein powders. As dietary supplements, no efficacy or health-effect claims are made here.
VALX Hybrid Protein, 1kg, Chocolate Flavor
VALX（バルクス） VALX ハイブリッドプロテイン 1kg チョコレート風味
HighlightsMade in Japan. The Rakuten match is the brand's own official store, VALX ONLINE STORE.
Key specs
- Volume
- 1kg
- Flavor
- Chocolate
- Type
- Whey + soy blend protein
Good forPeople who want to stock up on protein powder.
Things to note
⚠ As a dietary supplement, this site does not make any efficacy or health-effect claims about this product (beyond what's in its own product name). The Amazon product page itself includes marketing language about supporting body composition, which we have deliberately not repeated here. The page also noted this sale was Prime-member-only.
Sources: Amazon.co.jp 商品ページ ／ 楽天 VALX ONLINE STORE(ブランド公式店)出品ページ
REYS Soy Protein, 1kg, Chocolate Flavor
REYS（レイズ） REYS ソイプロテイン 1kg チョコレート風味
HighlightsMade-in-Japan soy protein. Amazon bestseller #2 in soy protein supplements.
Key specs
- Volume
- 1kg
- Flavor
- Chocolate
- Type
- Soy protein
Good forPeople who want to stock up on soy protein powder.
Things to note
⚠ As a dietary supplement, this site does not make any efficacy or health-effect claims about this product. The Rakuten match is a general retailer, not the brand's own official store. The page also noted this sale was Prime-member-only.
Sources: Amazon.co.jp 商品ページ ／ 楽天 出品ページ(同ブランド・同フレーバー)
Bulk-buy Diapers
Two pants-type diaper case packs in larger sizes.
![MamyPoko Pants, Big Size, Doraemon, 12-22kg, 136 Count [Amazon.co.jp exclusive]](https://m.media-amazon.com/images/I/71ir8Uyu0vL._AC_SX679_PIbundle-4,TopRight,0,0_SH20_.jpg)
MamyPoko Pants, Big Size, Doraemon, 12-22kg, 136 Count [Amazon.co.jp exclusive]
ユニチャーム（MamyPoko） マミーポコ パンツ ビッグサイズ ドラえもん 136枚（34枚×4）
HighlightsSold and shipped by Amazon.co.jp itself, Amazon bestseller #6 in baby products.
Key specs
- Weight range
- 12-22kg
- Count
- 136 (34 x 4)
Good forPeople who want to stock up on diapers.
Things to note
⚠ The product page noted this sale was Prime-member-only. Non-Prime shoppers may not have been able to buy at this price.
Sources: Amazon.co.jp 商品ページ ／ 楽天 出品ページ(同一商品)
![GOO.N Pants, Bigger-than-BIG Size, 13-28kg, 108 Count (36 x 3), Disney Design [Amazon.co.jp exclusive]](https://m.media-amazon.com/images/I/71Sfy5uASZL._AC_SX679_.jpg)
GOO.N Pants, Bigger-than-BIG Size, 13-28kg, 108 Count (36 x 3), Disney Design [Amazon.co.jp exclusive]
大王製紙（GOO.N） グーン ぐんぐん吸収パンツ BIGより大きいサイズ 108枚（36枚×3）
HighlightsA size made for toddlers larger than the standard BIG size. Sold and shipped by Amazon.co.jp itself.
Key specs
- Weight range
- 13-28kg
- Count
- 108 (36 x 3)
Good forPeople who want to stock up on diapers sized for larger toddlers.
Things to note
⚠ The product page notes this sale is Prime-member-only. Non-Prime shoppers may not be able to buy at this price. The Rakuten listing's print-design description differs slightly from Amazon's, but the brand, size, and count match.
Sources: Amazon.co.jp 商品ページ ／ 楽天 出品ページ(同一商品)
Reference price: ￥5,478
⚠ As of 2026-10-19: stock status differed between the environments we checked (out of stock / in stock). Please check availability before buying.
Bulk-buy Cat litter & pet supplies
Clumping wood-based cat litter, sold as a 16L x 2-bag bulk pack.
IRIS OHYAMA Cat Litter 'Woody Fresh', Clumping, 16L x 2 Bags
アイリスオーヤマ 猫砂 ウッディフレッシュ 16L×2袋
HighlightsRanks #7 in Amazon's cat litter bestseller list. The Rakuten match is IRIS OHYAMA's own official store, so both sides are the brand's own listing.
Key specs
- Volume
- 16L x 2 bags
- Material
- Wood-based, clumping
Good forPeople who want to keep cat litter stocked up in bulk.
Things to note
⚠ The product page noted this sale was Prime-member-only. Non-Prime shoppers may not have been able to buy at this price. The product match itself is solid — both the Amazon and Rakuten listings are official.
Sources: Amazon.co.jp 商品ページ ／ 楽天 アイリスプラザ(アイリスオーヤマ公式)出品ページ
![Unicharm Deo-Toilet Deodorizing & Antibacterial Sand Cat Litter, 18L (4.5L x 4 Bags) [Amazon.co.jp exclusive]](https://m.media-amazon.com/images/I/81Hmgqrn7VL._AC_SX425_.jpg)
Unicharm Deo-Toilet Deodorizing & Antibacterial Sand Cat Litter, 18L (4.5L x 4 Bags) [Amazon.co.jp exclusive]
ユニチャーム（デオトイレ） デオトイレ 消臭・抗菌サンド 猫砂 18L（4.5L×4袋）
HighlightsLitter sand only for system-type litter boxes (the box itself is sold separately). Sold and shipped by Amazon.co.jp, Amazon bestseller #3 in cat litter.
Key specs
- Volume
- 18L (4.5L x 4 bags)
- Material
- Zeolite, silica gel
- Type
- System-toilet litter sand (used with a separate absorbent sheet)
Good forPeople who already use a Unicharm system litter box and want to stock up on sand.
Things to note
⚠ This is litter sand only, designed for Unicharm's system-type litter box (sold separately) — it won't work the same way in an ordinary litter box.
Sources: Amazon.co.jp 商品ページ ／ 楽天 出品ページ(同一JANコード)
Checks Before You Buy in a Sale
Basic checks that apply to any product you buy in a sale.
- Check the brand, size and count match. Compare the brand, pack size and count on the product page with what this article lists. Refill packs, starter sets and different sizes often sit side by side.
- Compare the price on both Amazon and Rakuten Ichiba. Along with the listed price, look at shipping and points, which also change what you actually pay.
- Check expiry dates where they apply. For things like bottled water, check the product page or reviews for freshness information.
- See who is selling it. On Amazon check the seller and shipper; on Rakuten Ichiba check the shop name.
- Think about storage space and how fast you'll use it. A bulk pack can be cheaper per unit, but only order what you have room for and will actually use.
How We Chose These Products, and Sources
- Selection basis
- We chose from daily goods that were genuinely discounted on Amazon.co.jp at the time (a real price cut from the usual price), focusing on bulk packs and large multi-packs.
- Amazon and Rakuten check
- For each product we looked at the product pages on Amazon and Rakuten Ichiba and listed it only if the brand, size and count match. Products we could confirm on only one of the two are not listed.
- Sources of specs and photos
- Key specs come from the pages listed under each product's sources (manufacturer's official site, Rakuten Ichiba product pages and so on). Photos are product images from Amazon.co.jp.
- Prices
- Prices, reference prices and discount rates are taken from each product's Amazon.co.jp page (with the delivery address set to Japan). Prices change often, so please check the current price on each product's Amazon page.
- About medicines
- Over-the-counter medicines are not covered in this article.
- About protein (a dietary supplement)
- Protein powder is a dietary supplement, not a medicine. We describe only facts -- brand, flavor, volume -- and make no efficacy or health-effect claims.
- Advertising
- This article uses affiliate programs, including the Amazon Associates Program, to introduce products. The site may earn a referral fee when you buy through a link. See About this site for details.
Update history
Show update history (1)
- Published for the Prime Appreciation Sale 2026.